Founded and built a womenswear brand centered on chic, easy-to-wear collections designed to help women feel comfortable taking up space in the world. Established the brand from three signature styles, ultimately building a direct-to-consumer and wholesale business carried by 30 high-end boutiques across the U.S., with showrooms in New York and Los Angeles. Achieved 200–400% year-over-year growth.
Conceived and led a sold-out product collaboration with Instagram influencer @bohemegoods, directing design, pattern development, technical specifications, sourcing, production, and launch strategy; increased seasonal sales 400% while doubling the customer base, email list, and social following.
Designed womenswear across sweaters, knits, wovens, knits, and outerwear for Halogen, Caslon, and 1901.
Worked closely with Design Directors on design concepting & storytelling: further defined design direction, created layouts for seasonal mood boards, color boards, and design direction booklets using Adobe Illustrator/ InDesign/ Photoshop.
Arrived at DAVEY: a ready-to-wear collection offering a timeless wardrobe. Blissfully unfussy, each piece is distinguished by sleek lines, thoughtful design and exquisite materials. Subtleties of shape, texture and color bring character to minimal styles, resulting in elevated yet versatile pieces that are easy to wear, allowing the focus to be on the woman who wears them. These are clothes for doing the things that bring self and dreams closer.
Rivet & Sway
Chelsea Hall Eyewear Collection
Fall Winter 2013
Directed the creative development of Brooks Running's Heritage Collection, shaping the Spring 2016 lookbook from concept through final delivery; developed the creative vision, directed location and studio photography, assembled and led a freelance creative team, and managed the project through completion.