juliette fabbri
Created a womenswear brand of chic, easy-to-wear woven dresses, tops, bottoms, and outerwear for women to feel comfortable taking up space in the world. Began with three timeless styles to allow the brand to become known, adding new product once established market traction.
Resulted in a fast-growing company with 200-400% growth year over year, grew direct and wholesale business to be carried in 30 high-end boutiques in the US, with showrooms in NYC and LA.
Established and curated the brand through evolving product offerings, collaborations, marketing, and visual storytelling.
Sketched designs, created patterns and technical specifications, sourced factory partner, managed production, and collaborated on launch.
Collection sold out, sales grew 400% for the season and we doubled our customer base, email list, and social following.
Knits Designer for 1901.
Designed wovens, knits, sweaters, and outerwear for Halogen, Caslon, and 1901.
Sweaters: Created knitdown requests for intarsia and cable sweaters and communicated with suppliers.
Design Concepting & Storytelling:
Worked closely with Design Directors, sourced more images to further define direction, and created layouts for seasonal mood boards, color boards, and design direction booklets using Adobe Illustrator/ InDesign/ Photoshop.
Chelsea Hall Eyewear Collection
Fall Winter 2013
Lookbook Spring 2016
Concepted creative direction for lookbook and photography, selected photographers, models, graphic designer, and other resources; art directed on-location and studio photoshoots and catalog design.