I help [growing] womenswear apparel brands scale/grow their business by elevating their brand presence and delivering compelling collections through design and meaning. By acting as a servant leader & strategic design/creative leader/director who fosters creativity by being a trusted leader, collaborator and organizer of the creative ecosystem and how it connects to the business needs. So that the brand delivers beautiful, compelling collections women love to wear like a second skin, feel confident in and keep coming back to day after day.

01. Juliette Fabbri, founded womenswear brand

CEO & Creative Director 2019 - 2024

Founded and built a womenswear brand centered on chic, easy-to-wear collections designed to help women feel comfortable taking up space in the world. Established the brand from three signature styles, ultimately building a direct-to-consumer and wholesale business carried by 30 high-end boutiques across the U.S., with showrooms in New York and Los Angeles. Achieved 200–400% year-over-year growth.

02. Capsule Collab

Juliette Fabbri x Boheme Collab

Conceived and led a sold-out product collaboration with Instagram influencer @bohemegoods, directing design, pattern development, technical specifications, sourcing, production, and launch strategy; increased seasonal sales 400% while doubling the customer base, email list, and social following.

03. Sweaters, Knits & Wovens Designer | Design Direction

Nordstrom

Designed womenswear across sweaters, knits, wovens, knits, and outerwear for Halogen, Caslon, and 1901.

Worked closely with Design Directors on design concepting & storytelling: further defined design direction, created layouts for seasonal mood boards, color boards, and design direction booklets using Adobe Illustrator/ InDesign/ Photoshop.

04. Women’s Sportswear Collection

Created capsule collection as my capstone project in design school. Researched and established design direction, color palette and customer; worked through the process of trend research, complimentary labels, price range, brand identity, construction details, fabrics, intended fit, and sketches; creative directed photography.

Arrived at DAVEY: a ready-to-wear collection offering a timeless wardrobe. Blissfully unfussy, each piece is distinguished by sleek lines, thoughtful design and exquisite materials. Subtleties of shape, texture and color bring character to minimal styles, resulting in elevated yet versatile pieces that are easy to wear, allowing the focus to be on the woman who wears them. These are clothes for doing the things that bring self and dreams closer.

05. Creative Direction

Reimagined product and brand strategy for a women's eyewear startup, establishing the brand manifesto and fashion direction, concepting and designing eyewear collections, and directing photography; contributed to a fundamental shift in how women perceived and engaged with the brand, driving 300% revenue growth.

Rivet & Sway
Chelsea Hall Eyewear Collection
Fall Winter 2013

06. Creative Direction

Brooks Running

Directed the creative development of Brooks Running's Heritage Collection, shaping the Spring 2016 lookbook from concept through final delivery; developed the creative vision, directed location and studio photography, assembled and led a freelance creative team, and managed the project through completion.

juliette fabbri