juliette fabbri

01. Juliette Fabbri - The Brand

Creative Director & Founder 2019 - 2024

Created a womenswear brand of chic, easy-to-wear woven dresses, tops, bottoms, and outerwear for women to feel comfortable taking up space in the world. Began with three timeless styles to allow the brand to become known, adding new product once established market traction.

Resulted in a fast-growing company with 200-400% growth year over year, grew direct and wholesale business to be carried in 30 high-end boutiques in the US, with showrooms in NYC and LA.

Established and curated the brand through evolving product offerings, collaborations, marketing, and visual storytelling.

02. JF x Boheme Collab

Produced sold-out Juliette Fabbri product collaboration with Instagram influencer @bohemegoods for Spring 2021, inspired by a romantic vintage blouse.

Sketched designs, created patterns and technical specifications, sourced factory partner, managed production, and collaborated on launch.

Collection sold out, sales grew 400% for the season, and we doubled our customer base, email list, and social following.

03. Nordstrom

Assistant Designer 2017-2019

Knits Designer for 1901.

Designed wovens, knits, sweaters, and outerwear for Halogen, Caslon, and 1901.

Sweaters: Created knitdown requests for intarsia and cable sweaters and communicated with suppliers.

Design Concepting & Storytelling:
Worked closely with Design Directors, sourced more images to further define direction, and created layouts for seasonal mood boards, color boards, and design direction booklets using Adobe Illustrator/ InDesign/ Photoshop.

04. DAVEY

DAVEY is a ready-to-wear collection offering a timeless wardrobe. Blissfully unfussy, each piece is distinguished by sleek lines, thoughtful design and exquisite materials. Subtleties of shape, texture and color bring character to minimal styles, resulting in elevated yet versatile pieces that are easy to wear, allowing the focus to be on the woman who wears them. These are clothes for doing the things that bring self and dreams closer.

05. Rivet & Sway

Re-imagined product and brand strategy for a women’s eyewear startup. Established brand manifesto and fashion direction, concepted and designed eyewear collections, art directed & styled photoshoots: influenced a fundamental change in how women perceived and consumed glasses.

Chelsea Hall Eyewear Collection
Fall Winter 2013

06. Brooks Running

Heritage Collection
Lookbook Spring 2016

Concepted creative direction for lookbook and photography, selected photographers, models, graphic designer, and other resources; art directed on-location and studio photoshoots and catalog design.